Harnish Group Inc. - Marketing Advocate
Caterpillar Dealer Brands: N C Power Systems, T&E Power Systems, N C Machinery, Tractor & Equipment Co.
WebSite Work
Photography
16711 engineering team working on engine upgrade
Western Towboat new tug launch
Campaigns
Marine
Managed from conception through execution. Lead email communications, digital advertising, event collateral creation, and event set up and support for our campaign focusing on Marine customers. Assisted in the creation of an interactive kiosk interface with internal and external teams.
Retail sized product offerings
Managed from conception through execution. Lead creation of website content. Worked with internal and external teams to create collateral for print, mail, radio ads, and a billboard. Promoted offers for RPOs and Financing through radio, email, postcards, flyers, and brochures.
Sustainability
Managed from conception through execution. Found ways to incorporate our commitment to sustainability and a clean-energy future. Created web content that highlights all our capabilities. Messages for ads and trade shows that also highlight sustainability. Marine is a large part of this; our customers must be diligent and comply with EPA regulations.
Dealership Capabilities video
Coordinated with an outside agency for a video created pro bono by a group of students at UW.
Assisted in the storyboarding process to ensure filming went smoothly. Gave the agency literature and context to help them get a feel of our business, values, and mission. Scheduled filming with different groups internally and externally. Obtained additional audio and shots needed post-filming.
I executed all placements on social media, YouTube, lobby TVs, internal TVs, our SharePoint, and advertising spots on Hulu and YouTube.
Social Media